• Solutions
    • Passwordless Authentication
    • Fraud Detection and Prevention -Testing
    • Passkeys
    • Secure Payments
    • Compliance
    • Professional Services
  • Industries
    • Government
    • E-Commerce
    • Financial Services
    • Mobile Network Operators
  • Products
    • Authentication Cloud
    • S3 Suite
    • Smart Analytics Module
    • Smart Sense Module
    • IoT SDK
  • Resources
    • Demo
    • Demonstration – Testing
    • Videos
    • White Papers
    • Testimonials
  • Company
    • About
    • Team
    • Partners
    • Clients
    • Events
    • News
    • Blog
    • Contact Us
    • Support Services
© All rights reserved.
Nok Nok Nok Nok
  • Solutions
    • Passwordless Authentication
    • Fraud Detection and Prevention -Testing
    • Passkeys
    • Secure Payments
    • Compliance
    • Professional Services
  • Industries
    • Government
    • E-Commerce
    • Financial Services
    • Mobile Network Operators
  • Products
    • Authentication Cloud
    • S3 Suite
    • Smart Analytics Module
    • Smart Sense Module
    • IoT SDK
  • Resources
    • Demo
    • Demonstration – Testing
    • Videos
    • White Papers
    • Testimonials
  • Company
    • About
    • Team
    • Partners
    • Clients
    • Events
    • News
    • Blog
    • Contact Us
    • Support Services
Nok Nok
Matt Lourie

Matt Lourie

Senior Director of Engineering
27 Oct
3 Min read

Authenticate 2023: The Tipping Point for Passkeys and Passwordless Authentication

October 27, 2023 Matt Lourie Events, passwordless authentication 0 comments

Last week, Nok Nok attended Authenticate 2023, the industry’s only conference dedicated to all aspects of user authentication, with a focus on FIDO. According to a poll, over half of the attendees were new to FIDO, highlighting the growing interest. It was incredible to see how far the industry has come. When the FIDO Alliance was first founded 11 years ago by Nok Nok and 5 other visionary co-founders, passwordless authentication was just a bold theoretical idea. This, however, marked the start of an industry movement to passwordless authentication. With over 600 attendees representing major platforms, vendors, and industries, Authenticate 2023 demonstrated the tremendous momentum and excitement building around passkeys.

Passkey Readiness

Leading up to the conference, Google and Apple made big announcements concerning passkeys. All users signing in to Google accounts will be prompted to create and use passkeys instead of passwords. Similarly, Apple announced their plans to automatically assign a passkey to a user’s Apple ID when it launches iOS 17, iPadOS 17 and macOS Sonoma.

These major industry roll outs signal that passkeys are ready for mainstream adoption everywhere we currently use passwords. There were many sessions on passkey success stories, with practical advice on real-world implementation and deployment considerations.

User Experience is Key for Growth

One key focus at Authenticate 2023 was the importance of optimizing the user experience for passkeys. There were many informative sessions covering how to refine the passkey authentication experience for users. Speakers shared user experience (UX) design principles to keep in mind, accessibility considerations for inclusive authentication, and ideas for balancing strong security with usability in passkey flows. The sessions made clear that while technology may enable passwordless authentication, thoughtfully designing the UX is crucial for driving mass adoption.

FIDO Adoption

With passkeys becoming more widely used, the conference examined deployment challenges, best practices, and lessons learned for a wide range of workforce and consumer-facing use cases. These included fintech (Intuit), media, e-commerce, travel, and gaming. The sessions provided key takeaways for organizations implementing FIDO-based authentication including Nok Nok’s session by Dr. Rolf Lindemann on Strategies for Using Passkeys in Regulated Markets.

FIDO Usage in the Government

Several sessions dove into adoption of FIDO standards and passkeys by government agencies. There was recognition that while Personal Identity Verification (PIV) cards are vital for government use cases, FIDO has an important role to play in addressing gaps where PIV cards are not viable. These insights highlighted the complementary value and growing role passkeys are playing in public sector digital transformation. For more information, see the recently published FIDO Alliance Guidance for the US Government.

From major platform announcements to real-world deployment lessons learned, Authenticate 2023 showcased the enormous progress and potential of passwordless FIDO-based authentication. As passkeys and FIDO standards continue to gain momentum, the conference provides valuable insights for any organization implementing modern authentication.

Read more
28 Jun
3 Min read

Reduce Cart Abandonment with Passkey Authentication

June 28, 2023 Matt Lourie E-Commerce, FIDO Alliance 0 comments

Reduce Cart Abandonment with Passkey Authentication

Matt Lourie, Sr. Director of Engineering

Passkey authentication is a solution to streamline the login and registration process, enhancing the overall user experience.

Developers of e-commerce web applications constantly face the challenge of improving user experience and increasing conversion rates. One common issue that online businesses struggle with is shopping cart abandonment. This blog explores the impact of complex login processes on cart abandonment rates and introduces passkey authentication as a solution to streamline the login and registration process, enhancing the overall user experience.

The Problem With Shopping Cart Abandonment

A recent study conducted by the FIDO Alliance sheds light on the significant losses faced by online retailers in the U.S. due to complex login processes. The survey found that 58% of shoppers abandon their carts and halt their purchases due to difficulties encountered during the sign-in process. Password-related frustrations, such as forgetfulness or the need to create new accounts, deter consumers from completing transactions. Additionally, 28% of respondents expressed that the hassle of setting up and remembering new passwords would discourage them from signing up for a new account. The study reveals a clear need for a simpler and more convenient authentication solution.

The Power of Passkeys

Passkeys offer a practical solution to address the challenges associated with complex login processes. Passkeys are a new and better way of signing in to websites and apps without passwords. They are unique digital keys that are stored on your device and verified with your biometric sensor, such as your fingerprint. Passkeys are more secure and convenient than passwords because they can’t be reused, guessed, or stolen. 

In the study, consumers expressed a preference for on-device biometrics, such as fingerprint or facial recognition, as alternatives to passwords. These methods were perceived as quicker and easier to use, with 68% believing they were more expedient than traditional two-factor authentication. Retailers that offer on-device authentication were seen as more invested in  customer experience, privacy, and security, and were more likely to be recommended to others. Passkeys help retailers stand out from competitors and create a positive brand image.

By eliminating the need for users to remember multiple login credentials, passkeys significantly enhance the overall user experience and encourage repeat visits. Users no longer have to struggle with password-related frustrations, leading to increased customer satisfaction and reduced cart abandonment rates.

Nok Nok Makes Implementing Passkeys Easy

Contrary to popular belief, implementing passkey authentication doesn’t require extensive coding or technical expertise. To help web developers, we have created a comprehensive video tutorial as part of our learning series. Our video tutorial demonstrates the step-by-step process of adding passkey authentication to your web app. Watch our video today, sign up for a free trial, and unlock the potential of passkeys to boost your conversions and improve customer satisfaction!

Read more

Contact Us

Nok Nok, Inc.
2890 Zanker Rd #203
San Jose, CA 95134

(650) 433-1300

[email protected]

Get Google Maps Directions

Contact and Subscribe

* indicates required

Latest Posts

  • Navigating Cybersecurity in Operational Technology: Insights from the Joint Cyber Defense Collaborative
  • Quantum is Knocking!
  • Nok Nok Announces Innovative Solutions that Simplify Deploying and Managing Passkeys
  • Navigating the Path to Passkeys: One Approach Does Not Fit All

Navigation

  • Subscribe
  • Careers
  • Resources
  • Support

Nok Nok Labs, Nok Nok, and NNL are all trademarks of Nok Nok Labs, Inc. © 2025 Nok Nok Labs, Inc.
FIDO is a trademark of the Fast IDentity Online, (FIDO), Alliance. All rights reserved.
Terms Of Use and Privacy Policy

Demo
Free Trial
Videos
Contact Us
Support

Contact Us: (650) 433-1300 • [email protected]

Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}

Please complete this form to view and download this resource.

Submit to Download Forms

* indicates required
  • 日本語