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Nok Nok
11 Aug
3 Min read

Nok Nok at the White House

August 11, 2023 Nok Nok News Government 0 comments

Discussion on how the Federal government can support and benefit from advances in phishing-resistant authentication.

Matt Lourie, Sr. Director of Engineering

Last month, Nok Nok Labs attended the White House Multifactor Authentication (MFA) Modernization Symposium. This event brought together government and industry leaders to discuss how to achieve full adoption of MFA across federal agencies, as called for in the Executive Order on Improving the Nation’s Cybersecurity.

Many government agencies currently rely on Personal Identity Verification (PIV) and Common Access (CAC) cards for employee authentication. However, these smart cards are not always convenient for remote access and everyday use. Connecting to a separate card reader can negatively impact user experience. As Deputy National Security Advisor Anne Neuberger noted, government policies should not create barriers to MFA adoption.

There was broad consensus among participants at the symposium that to fully implement MFA, the government needs to move beyond legacy technologies and embrace advanced standards like passkeys. Passkeys are a modern type of credential that can help government agencies finally achieve comprehensive MFA deployment. With passkeys, users authenticate using a cryptographic key pair stored on their device, rather than typing in a password, providing phishing-resistant security without the usability drawbacks of traditional second factors. Passkeys are already supported across major platforms and browsers and can be bound to a single device or synced across multiple devices, making them a practical path to securing access for employees, contractors, and citizens across all applications and environments.

It is clear that the transition to full MFA adoption will take thoughtful planning and cannot happen overnight. With over a decade of experience in authentication and as a founding member of the FIDO Alliance, Nok Nok Labs is well prepared to assist agencies throughout this process of transitioning to full MFA adoption. We understand the unique needs of the government and have solutions to deliver robust security and usability at scale.

While modernizing authentication is no small task, the White House symposium reiterated that it must be a priority if we are to defend our digital infrastructure in today’s threat environment. Public-private collaboration will be key to overcoming roadblocks on the path ahead. Nok Nok Labs looks forward to continuing to work with our partners across government as we chart the course to a passwordless future and a more secure online experience.

 

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28 Jun
3 Min read

Reduce Cart Abandonment with Passkey Authentication

June 28, 2023 Matt Lourie E-Commerce, FIDO Alliance 0 comments

Reduce Cart Abandonment with Passkey Authentication

Matt Lourie, Sr. Director of Engineering

Passkey authentication is a solution to streamline the login and registration process, enhancing the overall user experience.

Developers of e-commerce web applications constantly face the challenge of improving user experience and increasing conversion rates. One common issue that online businesses struggle with is shopping cart abandonment. This blog explores the impact of complex login processes on cart abandonment rates and introduces passkey authentication as a solution to streamline the login and registration process, enhancing the overall user experience.

The Problem With Shopping Cart Abandonment

A recent study conducted by the FIDO Alliance sheds light on the significant losses faced by online retailers in the U.S. due to complex login processes. The survey found that 58% of shoppers abandon their carts and halt their purchases due to difficulties encountered during the sign-in process. Password-related frustrations, such as forgetfulness or the need to create new accounts, deter consumers from completing transactions. Additionally, 28% of respondents expressed that the hassle of setting up and remembering new passwords would discourage them from signing up for a new account. The study reveals a clear need for a simpler and more convenient authentication solution.

The Power of Passkeys

Passkeys offer a practical solution to address the challenges associated with complex login processes. Passkeys are a new and better way of signing in to websites and apps without passwords. They are unique digital keys that are stored on your device and verified with your biometric sensor, such as your fingerprint. Passkeys are more secure and convenient than passwords because they can’t be reused, guessed, or stolen. 

In the study, consumers expressed a preference for on-device biometrics, such as fingerprint or facial recognition, as alternatives to passwords. These methods were perceived as quicker and easier to use, with 68% believing they were more expedient than traditional two-factor authentication. Retailers that offer on-device authentication were seen as more invested in  customer experience, privacy, and security, and were more likely to be recommended to others. Passkeys help retailers stand out from competitors and create a positive brand image.

By eliminating the need for users to remember multiple login credentials, passkeys significantly enhance the overall user experience and encourage repeat visits. Users no longer have to struggle with password-related frustrations, leading to increased customer satisfaction and reduced cart abandonment rates.

Nok Nok Makes Implementing Passkeys Easy

Contrary to popular belief, implementing passkey authentication doesn’t require extensive coding or technical expertise. To help web developers, we have created a comprehensive video tutorial as part of our learning series. Our video tutorial demonstrates the step-by-step process of adding passkey authentication to your web app. Watch our video today, sign up for a free trial, and unlock the potential of passkeys to boost your conversions and improve customer satisfaction!

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